Hi list members here is an article from the American Chronicle about the recent loss of accessibility to CD baby by the blind. Yeah I get a mention. Holiday sales plummet for Blind Recording Artists: Access for Blind Net Surfers Blocked by CDBaby
Donna W. Hill
November 18, 2009
When Mary Sten-Clanton of Dorchester, Massachusetts booted up her computer in early September, she intended to visit the online music store CDBaby and purchase
"Unconditional" by easy jazz/easy pop vocalist Lisa Ostrow. Mary had used the site many times to sample and purchase new releases from the independent
recording artists who pay CDBaby to sell their music. Once she arrived at Lisa's page, however, she noticed a problem. She could no longer listen to samples
of the songs. Mary, who is legally blind, uses a "screen reader" (text-to-speech software) to navigate the internet. CDBaby was always accessible to her
before. She decided that she would buy the CD anyway, since she was familiar with Lisa's music. She couldn't do that either.
Mary's initial e-mail to CDBaby went unanswered. She recently returned to the site to see if the problems had been fixed. They hadn't.
"I always find it particularly frustrating, and even hurtful," Mary says, "when a company whose Web site has always been perfectly accessible suddenly
takes that access away. CDBaby used to be very accessible. It worked well, and didn't seem to need a makeover."
CDBaby is the oldest and largest online outlet for indie recording artists. When musician and circus clown Derek Sivers started the company in his garage
in 1998, accessibility was part of his level-the-playing-field philosophy. He sold the company to pursue other ventures, however, and the new leadership
redesigned the site in July without regard for its blind customers and musicians.
Lisa Ostrow, a Harvard grad who was born blind, is concerned about her blind fans as well as other blind musicians who count on CDBaby. She worries that
this issue will cause blind fans to go elsewhere such as Amazon or CDUniverse. She believes that blind artists, who are now unable to easily update their
CDBaby pages, will also lose valuable revenue because they won't be able to directly impact their own sales presence.
" It's not only the importance of our blind fans that should cause CDBaby to sit up and take notice," says Lisa, " the blind artists, too, are being 'handicapped'
by the inaccessibility of the site as it exists now. We are not 'handicapped,' but it is the inaccessibility of sites like CDBaby that tie our hands and
make it more difficult for us to get our jobs done. As for our blind fans, of which there are many, the level of frustration that they encounter when visiting
inaccessible sites, is a guarantee that they won't be back again."
Other blind customers have also contacted CDBaby. A blind country and folk music fan from Buffalo, New York, who prefers to be known only as Cay, wrote
to the company shortly after the new launch.
"I first got a response that they had lost all their email and to re-submit," she explains, "So I wrote again. They didn't respond to me. I really enjoyed
the site. Many years back I recall there was a problem on the site where I couldn't access it and they were caring. Now they don't care about blind customers."
Ken Lawrence is a New Jersey-based music critic. He recently received an e-mail from Girls on Film, an electronic/dance group, announcing that their new
release was on CDBaby. Unable to preview the music, Mr. Lawrence, who is blind, wrote to the company.
CDBaby's response states, "I'm sorry our update removed the functional use for our blind customers. Our programmers are all in house and are looking forward
to making it more friendly to the blind. Unfortunately, there are a few other programming issues they need to finish first."
A few other programming issues? When Mary Sten-Clanton telephoned the company in October, she learned from a customer service rep that sighted customers
were also having trouble with the new design.
"Apparently, people are trying to pay for their CDs and getting thrown back to a previous page," Mary says.
Additionally, visitors to CDBaby – whether sighted or blind -- are no longer able to contact the artists.
Mary wonders what "improvements" they were trying to incorporate. Others like Ken are baffled that CDBaby's "in house" programmers haven't been able to
sort any of this out yet.
Lawrence is a member of the National Federation of the blind (NFB), the nation's oldest and largest organization of blind people. NFB provides advocacy,
rehabilitation services and conducts research through its Jernigan Institute in Baltimore. Ken, who hopes to go into radio one day, fosters relationships
between sighted independent recording artists and the blind community. Some of the sighted artists he has reviewed include Laura Berman, Amy Allison and
Kathy Phillips. One of his friends, a sighted CD Baby artist, singer-songwriter Jenifer Jackson, wrote to CDBaby on behalf of blind fans. Blind fans can
preview and purchase her music at:
http://www.amazon.com/So-High-Jenifer-Jackson/dp/B00008BRBO
Jenifer received a response which raises more questions than it answers.
"I am so sorry!" begins the letter, "We are aware that our website upgrade was actually a huge downgrade for the blind. Our site used to be VERY user friendly,
and I think that it was overlooked by our programmers. It IS a priority though, and we are working on making a dial up site that will be readable. This
isn't going to happen anytime in the next 2-3 months, but we ARE working on this and it is an issue that is not being ignored! … We were really proud of
how accessible our site was before for the blind, and we would love to have this fixed so we don't loose these customers."
One wonders how "really proud" they could have been. Apparently, not proud enough for the issue to have entered their minds when their in-house programmers
redesigned the site. Furthermore, a "dial-up site?" According to Sten-Clanton, whose husband is a computer programmer, it's likely to be a separate text
only site which will be accessible for mobile phones as well as screen readers. This concerns Mary. She once tried Amazon's text only site and found that
many of the features of the main site were missing.
"In that case, I just went back to the regular Amazon," says Mary, "Since Amazon is accessible to begin with."
And, they've committed themselves to not fixing the problem for at least two or three months? That's well over six months from the new launch. This lag
means no holiday purchases by blind consumers and no holiday revenue from those sales for struggling blind musicians.
Hit particularly hard are artists with Christmas albums which have a direct appeal to blind consumers. Veronica Elsea of Laurel Creek Music Designs in
Santa Cruz, California has her Christmas CD, "We Woof You a Merry Christmas," performed by The Guide Dog Glee Club, on CDBaby.
"I just can't understand," says Veronica, "what they think the actual gain is. I can't understand why having a mouse hover over something is an improvement
over a standard link. My sighted friends don't get it either. Thank goodness I can at least tell blind customers to come to my web site to buy CDs, but
I was really counting on CD Baby as the most accessible place to purchase the mp3 download version of the album."
The holiday pinch is also an issue for the NFB's Performing Arts Division (PAD), a volunteer-run non-profit.
http://www.padnfb.org
Revenue from "Sound in Sight," a multi-genre compilation of eighteen original tracks and covers donated by blind recording artists, helps fund PAD's projects,
such as the Mary Anne Parks Performing Arts Scholarship. PAD's President, Dennis Holston, a Manhattan-based talent recruiter who is also blind, wrote to
CDBaby expressing his concern and offering to help the company restore the accessibility which blind consumers and recording artists have long enjoyed.
In their response, CD Baby ignored Holston's offer of help and encouraged him to have people use the company's toll-free number: 1 800 BUY-MY-CD (289-
6923). This only helps if the customer already knows that they want a specific recording, however.
CDBaby's response to Mr. Holston attributes the problem to flash technology," but they appear to be unaware of some important facts.
"The unfortunate thing," the letter to Holston states, "is that our website is now flash-based programming which we are hearing is incompatible with reader
programs."
"Flash is a product of Adobe," says Wes Majerus, an access technology specialist with the NFB's Jernigan Institute in Baltimore, "It can be made accessible,
if Adobe's accessibility guidelines are followed."
The Accessibility Issue in Context
Many blind people feel that CDBaby is treating them "like second-class citizens." To understand why this is such a big deal to blind consumers, we need
to look at three things: how the internet is used in modern society, internet access and the realities facing blind Americans.
People rely on the internet for everything from shopping and social networking to research and career advancement. According to Majerus, there are laws
which mandate that government web sites be accessible, but the vast majority of sites are not under such obligations. Internet access is a major issue
for blind computer users, because it places unfair and unnecessary restrictions on their ability to lead full, productive and independent lives.
The NFB's Access Technology Center has guidelines and resources for those trying to make their sites accessible. Their Accessibility Web Certification
program acknowledges sites which have made significant improvements. There is also a form to report inaccessible sites. Visit:
http://www.nfb.org/nfb/Technology_Center.asp?SnID=326767672
According to Majerus, the majority of problems encountered by blind net surfers involve improperly labeled forms and images which don't have associated
"alternate attributes" tags, which enable text-to-speech software to recognize them.
The CDBaby problem comes during a year in which blind people have lost many crucial services and programs. Recording for the Blind and Dyslexic closed
seven studios which produced textbooks for students, and the American Foundation for the Blind closed the New York Talking Book Studios, the nation's oldest
– and, according to many, finest – producer of recorded books for the Talking Book program of the National Library Service for the Blind and Physically
Handicapped (NLS), part of the Library of Congress. Also, the Matilda Ziegler Magazine for the Blind, which -- for over one hundred years -- produced Braille
and recorded compilations of selections from current periodicals, has been downsized into a social network for blind people with links to articles about
blindness. To the horror of many, this measure was taken by the Ziegler's board in order to funnel large sums into vision research. NFB President Dr. Marc
Maurer estimates that only 5% of all reading materials are available in formats which blind and low vision citizens can access.
In addition, the year began with the publication of a disturbing report about illiteracy among America's blind citizens and the devastating effect it is
having on employment and income. Efforts to engage the public on the issue have had limited success.
The research finds a statistically significant link between Braille literacy and a blind person's likelihood of finding employment, obtaining post graduate
degrees and earning over $50,000 a year. Even though some blind people are successfully employed as lawyers, engineers, mechanics, chemists and in many
other fields, the unemployment rate for blind Americans of working age is over seventy percent. Of those who work, however, over eighty percent read Braille.
Nonetheless, Braille literacy is being neglected in the nation's schools.
Congress acknowledged the severity of the crisis by authorizing the Louis Braille Bicentennial Silver Dollar as part of its commemorative coin program
which supports two non-profits each year. Proceeds from the sale of the Braille coins support the NFB's Braille Readers are Leaders campaign.
http://www.braille.org
Despite a year-long campaign which included NASA launching the coin into space onboard the Atlantis, the Braille coins, unlike other commemoratives, have
not sold out. Time is short. The coin, the first to feature tactile, readable Braille, is only available through the end of 2009. Currently, the program
stands to receive far less than the $4 million maximum set by Congress. Visit the US Mint at:
http://www.usmint.gov
Update from CDBaby
In a mid November phone interview, CDBaby representative Joel Andrew, who has been with the company for seven years, calls the accessibility issues a "total
oversight" by the company. He explained that the new launch has had many problems not the least of which was that major glitches caused CDBaby to be in
violation of its contract with its artists.
"For a while," Andrew says, "They couldn't even tell if we owed them money."
Addressing these issues has been the company's main priority. According to Andrew, fixing the site has been like "trying to move a whale."
Mr. Andrew confirmed that the company is, indeed, considering a text-only site. He was not aware of the concerns some blind customers like Sten-Clanton
have about that. He also had no idea that there was a way to make flash accessible. He said that he would pass on the information to the programmers, adding
that he and the other people at CD Baby are activists.
"CDBaby has always been and continues to be a strong advocate for independent musicians. We are totally in support of the activism that is going on with
regard to accessibility," he said, "the way people are organizing to bring their concerns to the forefront."
Some problems impacting sighted customers and artist have been addressed. Nonetheless, blind people cannot expect that their issues will be resolved soon
and certainly not in time for the holidays.
Other blind CDBaby recording artists include Neal Ewers, Kevin Reeves, Sarah Alawami and the author of this article.
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