NEW ADVERTISING CAMPAIGN WARNS AGAINST OPPORTUNISTIC BURGLARS

 

Home Secretary Jacqui Smith today launched a new advertising campaign to warn of the danger posed by opportunistic criminals.

 

The £1.6 million national campaign carries simple messages about how the public can protect their homes against burglars.

 

Ms Smith acknowledged that crimes such as burglary had increased in previous recessions but said she did not think it was "inevitable" they would do so during the current economic crisis.

 

According to the British Crime Survey, 36% of burglaries occur in properties with unlocked doors and windows.

 

Ms Smith said: "Most burglars are opportunistic but there are simple things that the public can do to stop them from breaking into their home such as locking their windows and doors.

 

"This campaign is about making sure that people are aware and doing everything they can to protect their homes.

 

"Previous economic downturns have seen increases in acquisitive crime but I do not accept that this is inevitable.

 

"This new national marketing campaign is just one part of a concerted effort to get on the front foot which includes a £20million fund for targeted support as well as an online home security self assessment.

 

"We will do everything we can to provide practical help and advice to vulnerable people but we all have our part to play in making it clear to the minority who think they can take advantage in tough times that they won't get away with it."