My previous message seems to be misleading. We are sponsoring a
freight trial on the W&E and need a strapline to reflect what
Canalscape-BCN does.This is not a strapline about about carrying, its
about what the group does.
Currently the heading on the group says:

Protecting the Waterway heritage of the BCN and adjoining West
Midlands Waterways through recognition.

What I am looking for is a phrase that says that more firmly and with
less words.

Thank you to all who have sent in suggestions for carrying on canals,
please re think as above.
Cheers,
LAurence