Hello,
Jane here - Ive been working for Carplus for a few years and have
recently been working on the Commonwheels launch.
The latest update is that we were officially launched by the mayor of
Reading on the 31st May (if you want to draw a crowd - offer free
cake!) and signed up our first member on the day. There was lots of
interest, we had chosen to do the launch as part of a bigger
environmentally focused local event. And in the first week we are up
to 10 members, clearly these are early adopters and most were members
of the club which folded earlier this year.
I think the next hurdle is going to be marketing to the second wave of
people and converting them into members. We have plans for local
flyering and some press work. Does anyone have any advice on what else
works?
Thanks, Jane