Hi Jane,

It seems to me that people need to hear about the car club
repeadedly. The best way of getting the message out there for me has
been through the council's newsletter. May be worth trying the local
council's press team?

Also, giving an incentive to existing members to refer friends and
family sometimes brings a couple of extra members in.

Hope this helps, but would love to hear what has worked for others!

Paul


--- In CarplusCommunityForum@..., "janecarplus"
<jane@...> wrote:
>
> Hello,
>
> Jane here - Ive been working for Carplus for a few years and have
> recently been working on the Commonwheels launch.
>
> The latest update is that we were officially launched by the mayor
of
> Reading on the 31st May (if you want to draw a crowd - offer free
> cake!) and signed up our first member on the day. There was lots of
> interest, we had chosen to do the launch as part of a bigger
> environmentally focused local event. And in the first week we are
up
> to 10 members, clearly these are early adopters and most were
members
> of the club which folded earlier this year.
>
> I think the next hurdle is going to be marketing to the second wave
of
> people and converting them into members. We have plans for local
> flyering and some press work. Does anyone have any advice on what
else
> works?
>
> Thanks, Jane
>