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Hi Jane,

It seems to me that people need to hear about the car club
repeadedly.  The best way of getting the message out there for me has
been through the council's newsletter.  May be worth trying the local
council's press team?

Also, giving an incentive to existing members to refer friends and
family sometimes brings a couple of extra members in.

Hope this helps, but would love to hear what has worked for others!

Paul


--- In CarplusCommunityForum@..., "janecarplus"
<jane@...> wrote:
>
> Hello,
>
> Jane here - Ive been working for Carplus for a few years and have
> recently been working on the Commonwheels launch.
>
> The latest update is that we were officially launched by the mayor
of
> Reading on the 31st May (if you want to draw a crowd - offer free
> cake!) and signed up our first member on the day. There was lots of
> interest, we had chosen to do the launch as part of a bigger
> environmentally focused local event.  And in the first week we are
up
> to 10 members, clearly these are early adopters and most were
members
> of the club which folded earlier this year.
>
> I think the next hurdle is going to be marketing to the second wave
of
> people and converting them into members.  We have plans for local
> flyering and some press work. Does anyone have any advice on what
else
> works?
>
> Thanks, Jane
>

Hello,

Jane here - Ive been working for Carplus for a few years and have
recently been working on the Commonwheels launch.

The latest update is that we were officially launched by the mayor of
Reading on the 31st May (if you want to draw a crowd - offer free
cake!) and signed up our first member on the day. There was lots of
interest, we had chosen to do the launch as part of a bigger
environmentally focused local event.  And in the first week we are up
to 10 members, clearly these are early adopters and most were members
of the club which folded earlier this year.

I think the next hurdle is going to be marketing to the second wave of
people and converting them into members.  We have plans for local
flyering and some press work. Does anyone have any advice on what else
works?

Thanks, Jane

Just a quick hello.  I'm Paul Balmont and I run Option C car club in
the North East.  We are a Community Interest Company and have been
operating for over a year in Durham.

Looking forward to some good discussion with people who have a like-
minded approach to car clubs!

--- In CarplusCommunityForum@..., "janecarplus"
<jane@...> wrote:
>
> The new car club provider Commonwheels will launch on Saturday at the
> Forbury Fever event in Reading. If you are in the area come along and
> say hello and have some cake! The first cars will be placed in the
> city, with more to come soon.
>
> Full details are now available as Commonwheels CIC (Community Interest
> Company) has now launched its website at www.commonwheels.org.uk
>
Hi Jane
How did your event go? ope you got lots of people to sign up

The new car club provider Commonwheels will launch on Saturday at the
Forbury Fever event in Reading. If you are in the area come along and
say hello and have some cake! The first cars will be placed in the
city, with more to come soon.

Full details are now available as Commonwheels CIC (Community Interest
Company) has now launched its website at www.commonwheels.org.uk