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Scoring for legacy potential   Message List  
Reply | Forward Message #118 of 964 |
Hi Everyone,

Does anyone have information they could share on using 'legacy
propensity' profiling on their supporter database? I'm especially
interested in understanding the metrics of the various selection and
filtering elements that are applied and what relative weighting is
given to each to acheive a consistent scoring model.

Thanks,

Richard




Thu Nov 15, 2007 10:33 am

eurospheric
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Message #118 of 964 |
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Hi Everyone, Does anyone have information they could share on using 'legacy propensity' profiling on their supporter database? I'm especially interested in...
Richard Hick
eurospheric
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Nov 15, 2007
11:44 am

Hi Richard We've used a variety of models in the past, factors include age, length of home ownership, postcode, length of relationship with the charity, and so...
Duncan Bell
sjdevlin76
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Nov 15, 2007
3:44 pm

I agree totally with Duncan and now many more charities are training their field based fundraisers to feel confident when handling the topic should the legacy...
Lesley Knowles
lesley3624
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Nov 16, 2007
2:03 pm

Hi Richard, Sorry for the delay in posting a reply but hope being on leave is a reasonable excuse! I agree with Duncan whole-heartedly that the key is ...
Iain McAndrew
iain.mcandrew
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Nov 22, 2007
11:21 pm
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