We did this when I worked at Marie Curie. We ran ads in 3 regional papers
in different parts of the country (where we had a good local prescence).
We'd changed the name of the local fundraiser slightly so we could track
responses and didn't get a single direct response from any of the ads.

This was a couple of years back - may be worth testing it again.

Katy


Katy Pickering
Donor Development Manager

Juvenile Diabetes Research Foundation
19 Angel Gate
City Road
London
EC1V 2PT

Tel: 020 7713 2030 Fax: 020 7713 2031
www.jdrf.org.uk

On your marks...get set...GO! Sign up to a running event in 2008 and help
JDRF take a step closer to the cure whilst achieving your new year
resolutions! JDRF has places in runs across the UK and around the world.
For information on where and when, visit www.jdrf.org.uk/running. See you
at the start line!

*****************************************************************************

This e-mail and any documents and files transmitted with it are
confidential and for the use of the intended recipient only. If you are not
the intended recipient, please notify the sender immediately; you must not
read, copy, or use this e-mail and associated documents for any purpose,
nor disclose it to any other person. The opinions, statements and thoughts
expressed in this e-mail are those of the individual sender and not
necessarily Juvenile Diabetes Research Foundation or any associated
personnel.

Registered Charity Number: 295716



"charlottelaurafl
etcher"
<charlotte@grove- To
house.org.uk> Legacymarketing@...
Sent by: cc
Legacymarketing@y
ahoogroups.co.uk Subject
[Legacymarketing] Advertising in
obituary pages
25/01/2008 14:47


Please respond to
Legacymarketing@y
ahoogroups.co.uk






Hi

I wondered if anyone has any opinions or experience of advertising In
Memory donations in the obituary pages of their local papers? My PR
Coordinator has suggested it and I'm just not sure how appropriate it
is and whether it would get negative reactions rather than positive.

If anyone out there has tried it before or has any strong opinions
either way I'd be really grateful to hear from you.

Thanks
Charlotte