Hi Paula,
We currently advertise in Charity Choice
only, I personally have never received any feedback from anyone leaving a
legacy to us stating that they saw our details in this publication. In my
experience our supporters already know that they want to leave us a legacy and
our details in CC are there purely to help the solicitor with the Charity reg
number etc.
I don’t come from a legacy
background so I’m happy to be shouted down here but as I stated
previously – in general, if you know you want to leave money to a charity
I don’t see that you would flick through a publication to find the right
one, a Charity will already be close to your heart hence the reason to give.
Probably not much help – sorry!!
Best Wishes
Sorcha Warren
From:
Legacymarketing@... [mailto:Legacymarketing@...] On Behalf Of Paula Goad
Sent: 02 April 2008 10:09
To:
Legacymarketing@...
Subject: [Legacymarketing] Legacy
Publications/Directories - who to advertise in?
Dear all,
We currently advertise in 3 legacy directories, Charity Choice,
Lawgazette and Charities Digest. I am looking at reducing this to
two, maybe even one and using the money saved on 'other' legacy
advertising. Additionally I have received sales calls from The
Charities Story Book and Tribute to Charities, neither of which we
currently advertise in.
They all seem to be offering the same service, although it seems that
some directories send their books to will writers, funeral directors,
reference libraries and bank trust officers, as well as solicitors.
Does anyone know if solicitors etc actually use these publications so
that their clients can select charities to leave legacies to, or do
they just sit on their shelves?
If they do get used, which ones are worth paying to advertise in?
Any advice about advertising in these directories would be very much
appreciated!
Many thanks
Paula
_______________________________________________________________________
This email has been scanned for all known viruses by Message Labs.
_______________________________________________________________________
_______________________________________________________________________
Cats Protection is the UK’s leading cat welfare charity, rehoming and reuniting 55,500 cats and kittens a year through its nationwide network of 29 adoption centres and 252 voluntary-run branches. We also promote responsible cat ownership through education and information and run comprehensive neutering programmes involving approximately 100,000 cats every year.
Reg Charity 203644 (England and Wales) and SC037711 (Scotland)
_______________________________________________________________________
This email is private and confidential and is intended for the named recipient only; if you receive this in error please return to the sender and note that distribution, copying or use of this information is strictly prohibited.
The information, expressions, views and opinions contained in this email are the views of the author only and are not given by or endorsed by the charity.
This email and any attachments have been checked by virus checking software. Cats Protection does not accept any liability for damage or loss arising out of its use.
_______________________________________________________________________
Offline 
Send Email