Hi Crispin – if this is the article
in the recent smee and ford publication – then you make excellent points,
thank you. This chimes with thinking we are doing here – and will be
very useful to me in converting colleagues to the cause!
If the article is different – I’d
love to see it please!
Christian Aid
From:
Sent: 31 October 2008 13:00
To:
Subject: [Legacymarketing] Article
on the relationship between legacy fundraising and legacy administration
The most recent edition of Caritas magazine includes an article by
myself on the
relationship between legacy fundraising and legacy admin coming out with some
interesting
views on what works and what does not. If you've got a copy, see page 34. If
you haven't, I
hope to be able to reproduce the article before long on the LMG Yahoo Group
board.
Crispin Ellison
Legacy Link Consultancy
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