Legacymarketing : Message: RE: [Legacymarketing] Internal Questionnaires

Sanita

We ran a couple of focus groups rather than doing a questionnaire. One group was staff and the other was volunteers. The latter group included several quite elderly people.

The focus group format enabled us to explain technical terms which people might otherwise not have understood, and the discussions within the groups were really interesting. Those who took part enjoyed the experience and felt that their opinions were valued.

For the staff group we asked for volunteers. For the volunteer group we decided whom to invite, with no pressure to take part.

We used our external fundraising consultant to lead the groups. I attended but only to take notes.

Elizabeth

Elizabeth Twining
Publicity and Fundraising Manager
Calibre Audio Library
01296 432 339 (switchboard)
01296 380 551 (direct line)

-----Original Message-----
From: Legacymarketing@... [mailto:Legacymarketing@...] On Behalf Of Sanita.Guddu@...
Sent: 05 November 2008 11:24
To: Legacymarketing@...
Subject: [Legacymarketing] Internal Questionnaires

Dear all

I'm new to the group, new to legacy fundraising and 4 weeks into my role I
am ready to embrace the challenges that await me.

Although the charity I work for receives legacies, having a dedicated
person responsible for the area is also a new concept. With 2,500
employees, I'm keen to get all areas of the business involved (perhaps
naively) or at the very least to be aware of any internal concerns about
legacy fundraising. As part of that I want to carry out an internal
questionnaire based on individuals thoughts and feelings on the subject.

Has anyone done anything similar?

Many thanks

Sanita Guddu
Legacy Development Manager
WRVS
Garden House
Milton Hill
Abingdon
Oxfordshire
OX13 6AD
Mobile: 07734868732

WRVS helps older people get more out of life. Visit www.wrvs.org.uk for
more details.

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