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Reply | Forward Message #378 of 958 |
Re: Legacy Telemarketing

Please be really careful and please try and ensure that the agency is
NOT judged on the number of pledgers. We are discovering some real
disasters when meeting donors who have received calls - 99% of whom are
too scared or humble or lacking confidence to say no or to
complain..... Telemarketing is high risk and almost impossible to
measure in REAL terms ie - when the gift actually arrives. This is not
scare-mongering it is that we just keep finding agencies who pride
themsleves on "pledger rates" and then we find supporters who misinfomr
and who are prviately very upset - in other words the long term outcome
is a disaster but the supposed short term benefit is good.

Richard Radcliffe



--- In Legacymarketing@..., "sarah_cunningham2004"
<sarah_cunningham2004@...> wrote:
>
> Hi everyone
>
> I'm looking out for telemarketing agencies that are particularly good
> at legacy calls, and wondering if anyone had any recommendations?
>
> Many thanks
> Sarah
>





Thu Nov 6, 2008 8:42 pm

rjradcliffe54
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Message #378 of 958 |
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Hi everyone I'm looking out for telemarketing agencies that are particularly good at legacy calls, and wondering if anyone had any recommendations? Many thanks...
sarah_cunningham2004
sarah_cunnin...
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Nov 6, 2008
4:54 pm

Please be really careful and please try and ensure that the agency is NOT judged on the number of pledgers. We are discovering some real disasters when meeting...
rjradcliffe54
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Nov 7, 2008
9:06 am

We've used Pure Associates who seem quite good at doing legacy calling, incorporating a sensitive approach, an ability to think on their feet and react well to...
Anna Vincent
Anna.Vincent@...
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Nov 7, 2008
9:06 am

Hello again and thanks for responses so far in answer to my query. I'm very conscious of the pitfalls inherent in this type of approach to legacies, so...
sarah_cunningham2004
sarah_cunnin...
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Nov 12, 2008
2:28 pm
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