Dear Richard,
Thank you for your response to my posting, which I read with interest.
I posted merely to advise legacy marketing professionals of a partnership we
have developed which is designed to help charities track and gain accurate
feedback of legacies left to them.
This is a discussion forum and if any members of this group has any feedback on
the partnership to improve the service, we welcome this.
I have already had a number of positive responses from group members, so it
appears this partnership is of interest.
Regards,
Andy.
--- In Legacymarketing@..., "rjradcliffe54" <rradcliffe@...>
wrote:
>
> Once again I do not believe that an email group, sharing expertise and asking
questions which challenge and inform us all, should be used as a sales tool.
Such an unsubtle approach destroys genuine comradeship and mutual understanding.
> In my viedw you should market elsewhere - there are plenty of opps all over
the place. This email group is ace as a group of colleagues who need each other.
We do not need a sell. goodbye, richard
>
>
>
> --- In Legacymarketing@..., "andy_chesterman" <andy@> wrote:
> >
> > Dear all,
> >
> > I thought you may be interested to learn about The Goodwill Partnership - a
scheme we are inviting charities to join. Your involvement is welcomed on a
trial-only basis, with no obligation going forward.
> >
> > Although charities already promote the concept of legacies to supporters,
many have no system in place to ensure enquiries are followed up and converted.
> >
> > The Goodwill Partnership allows charities to refer enquirers to our will
counsellors who take instructions during a home visit. Instructions are passed
to our panel of solicitors who write the will and provide free legal advice by
telephone thereafter. All solicitors specialise in will writing and are fully
regulated by the Law Society.
> >
> > Upon completion of the will, The Goodwill Partnership reports back to the
respective charity with feedback as to the legacy left (unless the donor
requests anonymity).
> >
> > There is no cost to any charity to be part of this scheme and you have our
assurance all donors will receive a first-class service with no hard sell at any
stage.
> >
> > Please contact me by email, or telephone for more information on The
Goodwill Partnership and I will be happy to forward a full introductory letter
outlining the scheme, as well as a fact sheet.
> >
> > Likewise, if you have any comments on the partnership, I would be interested
to hear them.
> >
> > Regards,
> >
> > Andy
> >
> >
> > Andy Chesterman
> > Head of Planning
> > Howse Jackson Marketing
> > 01296 468558
> > andy@
> >
>