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The language of legacies

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Message #93 of 958 |

Is it merely semantics, fashion or the result of authoritive study,
which suggests which term (and why) - whether legacy giving, bequests,
gift in wills etc - is used more effectively for marketing?

Tue Oct 2, 2007 9:41 am

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"Gale Gould" <gale@...>

maculardisease

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Message #93 of 958 |

Expand Messages	Author	Sort by Date
Is it merely semantics, fashion or the result of authoritive study, which suggests which term (and why) - whether legacy giving, bequests, gift in wills etc -...	Gale Gould maculardisease	Oct 2, 2007 9:44 am
Hi Gale I haven't seen an in-depth study, but I've heard it said that 'legacy' implies a large amount of money, and therefore might put some people off from...	claireroutley	Oct 2, 2007 10:30 am
Hi All, as many of your know we test language in all our focus groups and having done over 1000 it is relatively clear that bequest is: seen to be American,...	Richard Radcliffe legacydick	Oct 2, 2007 11:00 am
I would add to that the thought that legacy development is such a subtle and sensitive area, it's better to underplay the initial mention than go in like a...	Lynne Nesbit lynne@...	Oct 2, 2007 1:41 pm
I agree, plant the seed/thought and warm the supporter to the idea and concept that they can remember you with a gift in their Will - we are assuming there is...	Iain McAndrew iain.mcandrew	Oct 3, 2007 8:23 am
Yes, I too agree with this approach. It is true to say that since I was one to one legacy fundraising at RNIB around 6 years ago that many of the people that I...	Lesley Knowles lesley3624	Oct 3, 2007 10:32 am
I agree too. We deliberately mix up the use of "legacy" and "gift in will" / "Remember Cancer Research UK" in our literature and conversations, to try to...	Duncan Bell sjdevlin76	Oct 3, 2007 10:53 am

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