Hi Gale

I haven't seen an in-depth study, but I've heard it said that 'legacy'
implies a large amount of money, and therefore might put some people
off from including a gift in their will as they assume it has to be
large. I've seen 'bequest' used a couple of times in the UK, but it
tends to be used more widely in the US. It would be interesting to hear
if anyone has tested the use of different terms?

Regards

Claire

--- In Legacymarketing@..., "Gale Gould" <gale@...> wrote:
>
> Is it merely semantics, fashion or the result of authoritive study,
> which suggests which term (and why) - whether legacy giving,
bequests,
> gift in wills etc - is used more effectively for marketing?
>