Hi everyone Firstly just to introduce myself, I'm Arthur Parkinson. I came over to legacy marketing from direct fundraising last December. I work Cerebra, the...
Why not ask Smee & Ford how many discretionary notifications they sent out in your particular category (health/medical) for each of the last few years. That...
I think that Jo's advice is spot on!! I have had charities say to me that 'we have no budget for legacy training' then I find out that they are paying out...
Hi All, The discretionary service is a high risk but occsionally a high return service. In all honesty some clients join it and get nothing for years and...
As some of you might know, Charity Choice is owned by Waterlows which also now owns Smee & Ford. What worries me is that i am hearing on the grapevine that...
Historically at Cancer Research UK we have always had advertisements and listings in most of the charity directories. Last year we decided to scale back on...
The charity I used to work for had a page in Charity Choice but I never really saw the value. If a legator asks a solicitor to recommend a charity I would...
Russel you are lucky to be working for a big charity in terms of having access to a media agency. Some of these sales calls when received by often young and...
To be honest, I always used to say I had no budget available but would be happy to discuss a free ad. That used to end the call quite quickly! Lesley ...
Just a quick query that I hope that you can help with! Our Trustees do not credit the Fundraising team with any portion of the legacy income that we receive,...
Jess When the Trustees want to compare the cost effectiveness of different fundraising methods, they will find that the income-to-cost ratio of legacies is...
Hi Jess If some of the Trustees think the legacy money would come in anyway, perhaps you should ask them why they sanction any spend on legacy marketing??? ...
Hi Jess, One wonders, if its not good fundraising/legacy marketing, where legacies do come from then! Legacies are as a result of your efforts and that of your...
Iain McAndrew
i.mcandrew@...
Oct 21, 2009 8:37 am
847
I endorse all the statements so far and would add that even more budget should be allocated to discovering who has pledged a legacy and retaining those...
Lynne Nesbit
lynne@...
Oct 21, 2009 10:22 am
848
Lynne makes an excellent point. Many charities are so keen to gain new pledgers that they simply place the current pledgers on the 'back burner' and hope...
It is a competitive world, hence the importance of us all working together and with RAC to grow the market, so we are not left fighting each other over the...
Thank you everyone for your responses to my query! Much appreciated. Have a lovely weekend Jess Jess Winchester Fundraising & Communications Manager ...
Hi there, The MS Society is just starting to setup a tribute fund programme, and we would love to talk to a couple of other charities who run successful...
Hi all, We're about to embark on an In Memoriam programme, and THINK that one of the first things we should do is produce a brief pack and mail it to funeral...
Hello everyone, I have been asked an interesting question by one of our supporters during a conversation about updating her Will. In summary, the couple want...
Hi Stuart I think directing this couple to their solicitor or a qualified financial advisor is the probably the best course of action. I don't doubt that there...
I would suggest the couple consult STEP to find a local practitioner at http://www.step.org/searchuser.pl?n=1000 STEP members are more likely than many...
Hello, This email message is a notification to let you know that a file has been uploaded to the Files area of the Legacymarketing group. File : /1st...
Legacymarketing@...
Nov 5, 2009 3:24 pm
860
Hi Stuart and everyone. I think you were quite right.. Lets not pretend to act as legal advisers, it just puts charities in a difficult position.. and that is...
It might also be worth suggesting they contact the NHFA, a subsidiary of HSBC which provides advice on meeting care home fees, including how to hold on to your...
Dear All Can you help? We are looking for five organisations with a screening database of over 300,000 supporters to help us test a new factual database of...
