Hi,
One rather wacky idea i came across was 'sending a message to heaven'
see www.sentforever.com (although think service now stopped) - the idea that you
could transmit a message for your loved one out into space and it would keep
going for eternity.

Another lovely idea was writing the name of your loved one in anyway or place
you can and then taking a photo to create a montage - idea i saw for a girl
called Charlie who was killed at a train crossing a few years back:
http://www.writecharliesname.com/

Maybe more practical are the ideas like poetry competitions (can lead to amazing
expressiveness) and everyone lighting a 24hr memory candle on a certain day

Hope this triggers a few thoughts,
Best regards,
jon (MuchLoved)


--- In Legacymarketing@..., Claire Routley <Claire.Routley@...>
wrote:
>
> Hello everyone
>
> Leaving aside temporarily when the day would be, it would be great if we could
milk the creativity of the group a little...
>
> Does anyone have any ideas about the focus for such a day? There's fairly
obvious things we could encourage as a sector such as planting a tree in memory
of someone, but it would be great to have some more non-traditional suggestions.
Feel free to be wild and wacky, as that might spark an idea in someone else :)
>
> (And if you don't want to  post to all, but have an interesting thought,
please do pop on to me direct.)
>
> Best
>
> Claire
>
>
> From: Legacymarketing@...
[mailto:Legacymarketing@...] On Behalf Of Richard Hick
> Sent: 24 April 2012 09:33
> To: Legacymarketing@...
> Subject: RE: [Legacymarketing] Re: April topic of the month - a national day
of remembrance
>
>
> Sorry if the thread's dead - just back from leave.  As most religious
festivals and days were simply purloined from men in furs and with growing
secularism there's surely no need to attach to any particular date.  I quite
like the Mexican 'Day of the Dead' which has great value in allocating a finite
space for fresh grief and an enduring one for celebration (parties in cemeteries
are a wonderful idea) of the lives of loved ones.
>
> November is pretty much occupied with 11/11 and December with shopping which
exclude them pretty much.  So how about the summer solstice which, as the
longest day - is rather poetic, and inclusive.
>
>
>
> From:
Legacymarketing@...<mailto:Legacymarketing@...>
[mailto:Legacymarketing@...]<mailto:[mailto:Legacymarketing@yahoog\
roups.co.uk]> On Behalf Of Meg Abdy
> Sent: 17 April 2012 07:19
> To:
Legacymarketing@...<mailto:Legacymarketing@...>
> Subject: RE: [Legacymarketing] Re: April topic of the month - a national day
of remembrance
>
>
> I don't think we should see a day of remembrance primarily as a vehicle to
drive more legacies. Our recent research highlighted just how significant a
motivation in-memory is  - whether it's giving money, participating in
fundraising events, volunteering or leaving a legacy. There are many ways to
engage with supporters, their families and their wider communities.
> Someone suggested 21st December as a possible date. It's midwinter (so the
days lengthen from then on), and close to Christmas, when many people are
thinking about family and friends, but doesn't have a particular religious
connection. (other than the pagans!) I'm sure there are lots of theological
experts who know more about this than me!
> Rather than getting hung up on a particular date, I'd be interested to hear
what people think about the idea in general.
> Meg
>
>
> [cid:image001.jpg@...][cid:image002.png@...]
> Meg Abdy - Director
> Legacy Foresight Ltd
> Forge House
> Main Street
> Sinnington
> YO62 6SH
> +44 203 286 5275
> +44 7976426275
> www.legacyforesight.co.uk<http://www.legacyforesight.co.uk>
>
> From:
Legacymarketing@...<mailto:Legacymarketing@...>
[mailto:Legacymarketing@...] On Behalf Of rjradcliffe54
> Sent: 16 April 2012 7:47 PM
> To:
Legacymarketing@...<mailto:Legacymarketing@...>
> Subject: [Legacymarketing] Re: April topic of the month - a national day of
remembrance
>
>
>
> More Wills seem to be made (usually) in Autumn and Spring so November and
April are good. Personally the idea of a summer month of remembrance to me is
really weird "Let's go on holiday and die but before we do/or sail on an Italian
liner ..."
> to be focused on Remembrance/All Souls/Cenataph is fine for traditional
Christians but it might be really so bad for other traditions and cultures and
religions so it all depeends on your database.
> TO be honest as I grow older and cynicism grows daily (!) the mroe we milk
November the more boring it gets.......
>
> richard Radcliffe
> Radcliffe Consulting
>
> --- In
Legacymarketing@...<mailto:Legacymarketing%40yahoogroups.co.uk>,
"ANDREW" <andrew.shepherd@<mailto:andrew.shepherd@>> wrote:
> >
> > Regardless of religious or other perspectives about All Soul's Day (don't
forget pagan -which originated the celebration in the first place...although I'm
getting off the point). The commercialisation of Halloween might make the sector
appear to be jumping on a convenient bandwagon at that time of year, especially
with Remembrance Day around the corner which has a very specific resonance with
people. If an in-mem day did come out - although firstly I'd like to ask what is
the message we're trying to put across, as a sector? - would it not be better to
have it in the summer which is a much more positive time of year - given that we
are trying to get people to take solace in the fact that someting good can come
out of sadness and we all look to remember our loved ones at their best.
> >
> > Andrew Shepherd
> > Rethink Mental Illness
> > andrew.shepherd@<mailto:andrew.shepherd@>...
> > 0207 840 3033
> >
> >
> > --- In
Legacymarketing@...<mailto:Legacymarketing%40yahoogroups.co.uk>,
Sarah Sandon <sarahs@> wrote:
> > >
> > > I have been following the debates but haven't contributed as yet.
Interesting what "day of the dead" conjures up for some - I am very used to it
as it is a well-known bit of Mexican culture for those who either speak Spanish
or follow the cultures of Spanish and Portuguese speaking countries. In
Christianity there are the two days on 1st and 2nd November, All Saints day and
All Souls day (also known as the day of the dead!).
> > >
> > > I agree that to fix an in memoriam day it would make most sense to tap
into early November rather than contrive another.
> > > Sarah
> > >
> > > Sarah Sandon
> > > Head of Fundraising
> > > Direct line: +44 020 7326 2024
> > > www.progressio.org.uk<http://www.progressio.org.uk>
> > >
> > >
> > > [Description: Progressio: People powered development]
> > > Units 9-12, The Stableyard, Broomgrove Road, London SW9 9TL
> > > Tel: +44 (0) 20 7733 1195
> > >
> > > Progressio helps people gain power over their lives and
> > > overcome barriers that keep them poor
> > >
> > > Registered in the UK as a charity (number 294329) and a
> > > company limited by guarantee (number 2002500)
> > >
> > >
> > > [Description: arrow pointing at following text]
> > >
> > > Donate today and help poor people transform their
lives<http://www.progressio.org.uk/give>
> > >
> > >
> > > From:
Legacymarketing@...<mailto:Legacymarketing%40yahoogroups.co.uk>
[mailto:Legacymarketing@...<mailto:Legacymarketing%40yahoogroups.c\
o.uk>] On Behalf Of Liz Clarke
> > > Sent: 16 April 2012 11:13
> > > To:
Legacymarketing@...<mailto:Legacymarketing%40yahoogroups.co.uk>
> > > Subject: RE: [Legacymarketing] Re: April topic of the month - a national
day of remembrance
> > >
> > >
> > > I agree - "Day of the Dead" sounds like a horror movie to me. I have a
mental picture of zombies..... maybe I just have an over active imagination!
> > >
> > > Liz
> > >
> > > Liz Clarke
> > > Head of Fundraising and Marketing
> > > Calibre Audio Library
> > > Aylesbury, Bucks, HP22 5XQ
> > > 01296 432 339 (switchboard)
> > > 01296 380 551 (direct line)
> > >
> > > Calibre Audio Library improves the quality of life for people with sight
or other disabilities, who cannot read print, by bringing them the pleasure of
reading through a subscription-free, nationwide postal service of audio books.
We offer a choice of over 8,500 titles, fiction and non-fiction. The Calibre
website, www.calibre.org.uk<http://www.calibre.org.uk/>, provides details of all
our services including on-line access to our complete catalogue of audio books.
> > > Registered charity no 286614
> > >
> > >
> > > From:
Legacymarketing@...<mailto:Legacymarketing%40yahoogroups.co.uk><ma\
ilto:Legacymarketing@...<mailto:Legacymarketing%40yahoogroups.co.u\
k>>
[mailto:Legacymarketing@...<mailto:Legacymarketing%40yahoogroups.c\
o.uk>]<mailto:[mailto:Legacymarketing@...<mailto:Legacymarketing%4\
0yahoogroups.co.uk>]> On Behalf Of Sam Hall
> > > Sent: 16 April 2012 11:09
> > > To:
Legacymarketing@...<mailto:Legacymarketing%40yahoogroups.co.uk><ma\
ilto:Legacymarketing@...<mailto:Legacymarketing%40yahoogroups.co.u\
k>>
> > > Subject: RE: [Legacymarketing] Re: April topic of the month - a national
day of remembrance
> > >
> > >
> > > Thanks for sharing this- but reading Day of the Dead- this is a pretty
cold name- I much prefer the Muchloved- softer approach to this topic of
remberance, but this is my personal preference. Can it be re-branded and then
more people might want to celebrate the day rather than it feel morbid.
> > >
> > > Just my reflections.
> > >
> > > Sam
> > >
> > > Sam Hall (Mrs)
> > > Fundraising Manager
> > > 01908 856171
> > > 07779 081255
> > >
> > > Working hours: Monday, Tuesday and Thursday 9am - 5.15pm - Tel: 01908
856171
> > > Contactable anytime on 07779 081255
> > >
> > >
> > > [Description: cid:image001.jpg@]
> > >
> > >
> > > Scripture Union England & Wales
> > > 207-209 Queensway, Bletchley, Milton Keynes, MK2 2EB
> > > Tel: 01908 856000 Fax: 01908 856111 Web:
www.scriptureunion.org.uk<https://owa.scriptureunion.org.uk/exchweb/bin/redir.as\
p?URL=http://www.scriptureunion.org.uk/>
> > > Registered charity: 213422 Limited company: 39828 Registered in England
and Wales
> > > VAT number GB 233 473 180
> > >
> > >
> > >
> > >
> > > From:
Legacymarketing@...<mailto:Legacymarketing%40yahoogroups.co.uk><ma\
ilto:Legacymarketing@...<mailto:Legacymarketing%40yahoogroups.co.u\
k>>
[mailto:Legacymarketing@...<mailto:Legacymarketing%40yahoogroups.c\
o.uk>] On Behalf Of jondavies_muchloved
> > > Sent: 16 April 2012 10:50
> > > To:
Legacymarketing@...<mailto:Legacymarketing%40yahoogroups.co.uk><ma\
ilto:Legacymarketing@...<mailto:Legacymarketing%40yahoogroups.co.u\
k>>
> > > Subject: [Legacymarketing] Re: April topic of the month - a national day
of remembrance
> > >
> > >
> > >
> > > Hi everyone,
> > >
> > > I think creating a wholly new national remembrance day might have a danger
of coming across as slightly artifical. Having said that, there is the All Souls
Day / Day of the Dead celebrations at the beginning of November which (and I
could be wrong here so please shout if you think so) I think are currently
under-celebrated in the UK which is a massive pity.
> > >
> > > To be more inclusive I would suggest that the Day of the Dead could become
a focal point for In Memoriam giving activities for charities (as All Souls Day
is a Christian commemoration) - for example helping and encouraging supporters
to have a meal with family and/or friends on this day which could be linked to
some In Memory fundraising.
> > >
> > > A few years ago I was invited to a Day of the Dead meal - where a place
setting was laid out and food prepared for an 'empty' space at the table and we
all lit a candle and had a small shrine created in the room for the occassion.
It was really memorable and moving....maybe this type of idea could be developed
to be much more widespread?
> > >
> > > With regards, Jon Davies
> > > (MuchLoved Charitable Trust)
> > >
> > > [Young people at a Scripture Union holiday]Memories from a Scripture Union
holiday last for a whole lifetime and not just because of all the great
activities. More excitingly each child and young person will encounter God. It's
a life-changing experience.
> > > Find out more here<http://www.scriptureunion.org.uk/Holidays/739.id>
> > >
> > > Scripture Union England & Wales
> > > Registered office: 207-209 Queensway, Bletchley, Milton Keynes, MK2 2EB
> > > Tel: 01908 856000 Fax: 01908 856111 Web:
www.scriptureunion.org.uk<http://www.scriptureunion.org.uk/>
> > > Registered charity: 213422 Limited company: 39828
> > > Registered in England & Wales
> > >
> > > This email has been scanned for known viruses using Webroot technologies
> > >
> > >
> > > __________________________________________________________
> > > This email has been scanned by the Symantec Email Security.cloud service.
> > > For more information please visit http://www.symanteccloud.com
> > > __________________________________________________________
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> > > __________________________________________________________
> > > This email has been scanned by the Symantec Email Security.cloud service.
> > > For more information please visit http://www.symanteccloud.com
> > > __________________________________________________________
> > >
> >
>
> If you have received this communication in error please notify us immediately
by return email, and delete this email and all attachments immediately.  This
email is for the exclusive use of the intended recipient and may contain
information that is privileged, confidential and exempt from disclosure under
applicable law.  If you are not the intended recipient please note that any form
of disclosure, distribution, copying or use of this communication or the
information in it or any attachments is strictly prohibited and may be unlawful.
>
>
>
> The views or opinions are solely those of the author of this email, and do not
represent those of the Great Ormond Street Hospital Children?s Charity unless
specifically stated.
>

Hi all,

I just wanted to draw your attention to a great opportunity work in the Legacy
Team at Alzheimer's Society.

We're looking for a Legacy Marketing Officer to provide maternity cover in the
north of England. It's a full time, 9 month fixed term contract paying £25,152.
The role will be based in York with regular travel across Yorkshire, North East
and the Lakes (lots of beautiful scenic driving!).

https://www.alzheimers.org.uk/site/scripts/recruit_details.php?id=3796

If you know of anyone who may be interested, please pass them the details.

Kind regards
Ashley

Ashley Rowthorn MInstF (Dip)
Legacy Marketing Manager
Alzheimer's Society, Holgate Villa, 22 Holgate Road, York YO24 4AB
T: 01904 633626   M: 07525 734234   alzheimers.org.uk
Leading the fight against dementia

Hi

For some while we have been debating whether to make a pre-printed codicil
available for supporters to use with the aim of making it simple for people to
support the hospice in this way. Such an item could be used as an insert with an
article in our newsletter, part of a legacy mailing or as a downloadable form
from our website.

There are differing views about this both among fundraising staff and trustees,
but I am aware some hospices and other charities use them and have a few
examples from websites.

I would really appreciate any feedback from other hospices (and how codicils
have been used) who have or haven't taken this step and also any successes /
major problems which have been encountered, either in gaining agreement or once
the legator has died.

Any example codicils would also be appreciated.

Thanks for your help and feel free to call or email me directly.

Andy Perry
Fundraising Development Manager
St Barnabas Hospices

Tel: 01903 706330
Email: andrew.perry@...

---

From: Legacymarketing@... [mailto:Legacymarketing@...] On Behalf Of Eifron hopper
Sent: Tuesday, May 22, 2012 5:22 PM
To: legacymarketing@...
Subject: RE: [Legacymarketing] Preprinted codicils to support legacy marketing

 

I have always resisted providing the wording for codicils, for several reasons:
 

• Unless a codicil is carefully worded it can revoke all our part of the original Will and can do enormous damage to the testator's intentions. There are some quite complicated rules about revocation and re-publication of Wills. I appreciate that this can be avoided if a properly-drafted pre-printed form is used but that leads me on to...
  
• ...it encourages D-I-Y Will-making which I still believe is fraught with danger. Yes, I know Solicitors and Will-writers make mistakes too, but they are insured and so an injured party can get recompense.
  
• There is a real danger of the codicil, printed off and completed by our supporter, becoming separated from the Will to which it refers. This, potentially, creates lots  of problems on the testator's death if only the Will is found an the Codicil turns up much later or not at all.
  

These dangers need to be weighed against any perceived marketing advantage of providing pre-printed wording and overcoming some of the barriers to changing a Will but, for me, the dangers have always outweighed the advantages.
 
Eifron

---

To: Legacymarketing@...
From: andrew.perry@...
Date: Tue, 22 May 2012 15:30:29 +0000
Subject: [Legacymarketing] Preprinted codicils to support legacy marketing

 

Hi

For some while we have been debating whether to make a pre-printed codicil available for supporters to use with the aim of making it simple for people to support the hospice in this way. Such an item could be used as an insert with an article in our newsletter, part of a legacy mailing or as a downloadable form from our website.

There are differing views about this both among fundraising staff and trustees, but I am aware some hospices and other charities use them and have a few examples from websites.

I would really appreciate any feedback from other hospices (and how codicils have been used) who have or haven't taken this step and also any successes / major problems which have been encountered, either in gaining agreement or once the legator has died.

Any example codicils would also be appreciated.

Thanks for your help and feel free to call or email me directly.

Andy Perry
Fundraising Development Manager
St Barnabas Hospices

Tel: 01903 706330
Email: andrew.perry@...

The pros and cons of codicils are well known but all I am interested in is
making action easy. I would hope that many might at least put the codicil with
their Will so that when they next take professional advice they will show it to
their solicitor.
Lets focus on being fundraisers and not legal people and then we can just hope
the legacy succeeds - dangerous but worth it!

Richard R
www.Radcliffeconsulting.org




--- In Legacymarketing@..., "andy1perry" <andrew.perry@...> wrote:
>
> Hi
>
> For some while we have been debating whether to make a pre-printed codicil
available for supporters to use with the aim of making it simple for people to
support the hospice in this way. Such an item could be used as an insert with an
article in our newsletter, part of a legacy mailing or as a downloadable form
from our website.
>
> There are differing views about this both among fundraising staff and
trustees, but I am aware some hospices and other charities use them and have a
few examples from websites.
>
> I would really appreciate any feedback from other hospices (and how codicils
have been used) who have or haven't taken this step and also any successes /
major problems which have been encountered, either in gaining agreement or once
the legator has died.
>
> Any example codicils would also be appreciated.
>
> Thanks for your help and feel free to call or email me directly.
>
> Andy Perry
> Fundraising Development Manager
> St Barnabas Hospices
>
> Tel: 01903 706330
> Email: andrew.perry@...
>

Hi All,

Hoping you can help me with some advice, I have recently begun a maternity cover
post which covers legacy/ In mem income and marketing and I am hoping to get
some recommendations on how to best market both.

We are currently advertising on the Charity Choice website and have recently put
articles in the charity addition of Funeral Service times, does any one have any
other suggestions? We have also been contacted by the Private Client Adviser
magazine, does anyone have any dealings with them, are they worth advertising
in?

Thanks,

Fern

Hi Claire the stats by S & F a couple of years ago show the number of
culture/arts legacies growing from 2,300 to 2.900 in recent years - certainly
the number of people I meet in focus groups who are giving to arts bodies this
way is exploding. However the last couple of years has seen legacy numbers go
down by roughly 7% in ALL sectors....

Depressing but at least the sun is out!

Richard R
www.radcliffeconsulting.org


--- In Legacymarketing@..., "Claire Heaney" <claire.heaney@...>
wrote:
>
> Hello
>
>
>
> Is anyone able to share some current stats for % share/£ value of the legacy
market currently donated to Arts & Cultural charities?
>
>
>
> Thanks
>
> Claire
>
>
> Welsh National Opera emails are scanned using MessageLabs Technology.
>
> This communication contains information which is confidential and may also be
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> Email communications cannot be guaranteed to be secure or free from error or
viruses.
> To the extent permitted by law, Welsh National Opera Limited and its
subsidiaries do not accept any liability for use of or reliance on the contents
of this email by any person save by the intended recipients.
> Welsh National Opera registered in England & Wales # 454297
> Wales Millennium Centre, Bute Place, Cardiff CF10 5AL
>

The Stats were for a whole year and the total number of legacies was 102,000
....
Richard
www.radcliffeconsulting.org

--- In Legacymarketing@..., "Claire Heaney" <claire.heaney@...>
wrote:
>
> Thanks Richard.  Is that 2,900 per year?  Out of how many total?  My latest
figure was 110,000 but that was 2008...
>
>
>
> Also, back then I thought it was expected that the numbers of legacies would
increase over the next few years... even if values were to fall.  But that does
not appear to have happened then?
>
>
>
>
>
> From: Legacymarketing@...
[mailto:Legacymarketing@...] On Behalf Of rjradcliffe54
> Sent: 28 May 2012 12:22
> To: Legacymarketing@...
> Subject: [Legacymarketing] Re: Stats
>
>
>
>
>
> Hi Claire the stats by S & F a couple of years ago show the number of
culture/arts legacies growing from 2,300 to 2.900 in recent years - certainly
the number of people I meet in focus groups who are giving to arts bodies this
way is exploding. However the last couple of years has seen legacy numbers go
down by roughly 7% in ALL sectors....
>
> Depressing but at least the sun is out!
>
> Richard R
> www.radcliffeconsulting.org
>
> --- In Legacymarketing@...
<mailto:Legacymarketing%40yahoogroups.co.uk> , "Claire Heaney" <claire.heaney@>
wrote:
> >
> > Hello
> >
> >
> >
> > Is anyone able to share some current stats for % share/£ value of the legacy
market currently donated to Arts & Cultural charities?
> >
> >
> >
> > Thanks
> >
> > Claire
> >
> >
> > Welsh National Opera emails are scanned using MessageLabs Technology.
> >
> > This communication contains information which is confidential and may also
be privileged. It is for the exclusive use of the intended recipients. If you
are not the intended recipients, please notify "itsupport.@" by forwarding this
email and delete all copies from your system and be aware that disclosure,
distribution, copying or use of this communication is strictly prohibited.
> > Email communications cannot be guaranteed to be secure or free from error or
viruses.
> > To the extent permitted by law, Welsh National Opera Limited and its
subsidiaries do not accept any liability for use of or reliance on the contents
of this email by any person save by the intended recipients.
> > Welsh National Opera registered in England & Wales # 454297
> > Wales Millennium Centre, Bute Place, Cardiff CF10 5AL
> >
>
>
>
>
> Welsh National Opera emails are scanned using MessageLabs Technology.
>
> This communication contains information which is confidential and may also be
privileged. It is for the exclusive use of the intended recipients. If you are
not the intended recipients, please notify "itsupport.@..." by forwarding this
email and delete all copies from your system and be aware that disclosure,
distribution, copying or use of this communication is strictly prohibited.
> Email communications cannot be guaranteed to be secure or free from error or
viruses.
> To the extent permitted by law, Welsh National Opera Limited and its
subsidiaries do not accept any liability for use of or reliance on the contents
of this email by any person save by the intended recipients.
> Welsh National Opera registered in England & Wales # 454297
> Wales Millennium Centre, Bute Place, Cardiff CF10 5AL
>

Please see below link, for role which is initially on a temporary basis.

https://jobs.rnli.org.uk/wd/plsql/wd_portal.show_job?p_web_site_id=2464&p_web_pa\
ge_id=150233

Buy your books from the MSSC bookshop. Any book, any format, and at a discounted price. http://www.msbookshop.org This message has been scanned for malware by Websense. www.websense.com