Fatboy Slim Saves His Cycle from Halfway Between the Gutter and the Skip

With Brighton's Specialbike.co.uk

As wish lists for Christmas 06 start to hit Santa's doormat, Brighton's
Specialbike (http://www.specialbike.co.uk) launches a service that provides
perfect presents for bummed out BMX bandits, surf dudes wanting to pimp up their
cruisers or Amelie wannabes who fancy adding a funky twist to a classic ladies'
cycle.

Experts in recycled, rejuvenated, one-of-a-kind personalised cycles, Specialbike
doesn't sell bikes, it builds them. Anyone can drag a discarded metal corpse
from a skip or a dump, think of their ideal bike, and see the Specialbike team
work its magic.

Local celebrity, Norman Cook, had consigned his favourite cycle to the tip when
his wife, Zoe Ball, took it along to Specialbike's workshop.

Paul Topham, owner of Specialbike, says: "Every job is an opportunity and a
challenge; Norm thought his bike was beyond saving but we totally transformed it
and he was over the moon. He truly loves his 'specialbike' which was just a heap
of rust when I got it."

He explains: "The Specialbike concept has grown from my belief that the bicycle
is a superb leisure, sport and transport facility. Everyday I see good quality
bikes fall on hard times and end up in landfill sites."

But Specialbike gives green issues a fresh and funky look. Paul says: "Just
doing them up isn't enough. We wanted to offer our customers something different
and special. Art meets engineering to create the perfect bike for an individual;
our 'specialbikes' are beautiful, prized possessions."

"The quality of our workmanship is changing people's concept of 'second hand' -
by re-making a bike as a niche, boutique item, it works against the high volume,
low quality manufacturing culture that is so bad for the environment and so
opposed to our values at Specialbike."

Paul assures customers: "Our new venture offers the same levels of experience,
expertise and customer service that made our repair business South Coast Bikes
(http://www.southcoastbikes.co.uk) such a success."

Customers can find out more about creating their own 'specialbike' by visiting
www.specialbike.co.uk.

View the photo's of Norm with his Specialbike here:

http://specialbike.co.uk/images/norm_paul.jpg
http://specialbike.co.uk/images/norm.jpg

Notes for Editors
Paul Topham set up Specialbike.co.uk in 2006 after successfully running
Brighton's only bike repair workshop, South Coast Bikes for three years.
specialbike.co.uk creates personalised, recycled, one-off bikes from old or
derelict cycles.

For further information, please contact:
Paul Topham, owner, Specialbike
Tel: 01273 202124
Email: info@...
Site: www.specialbike.co.uk

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