I have just joined the group. I have been interested in the topic for
many, many years and just started trying to interest others in it
(though I fear I can be a bit too passionate about it at times!)

Any thoughts on the best method of opening peoples' eyes?

For example, I have heard that the doom/gloom and small counts method
tends to make people feel hopeless (my little bit will do nothing) in
the face of something so big...