VIVA! EMAIL NEWS ALERT: March 2007



Viva!

8 York Court, Wilder Street, Bristol BS2 8QH, UK

Tel: +44 (0)117 944 1000 Email: info@... <mailto:info@...>

Web: www.viva.org.uk <http://www.viva.org.uk/> www.factoryfarming.org.uk
<http://www.factoryfarming.org.uk/> www.savethekangaroo.com
<http://www.savethekangaroo.com/>





Please do not reply to this email. Contact us at: info@...
<mailto:info@...>



In This Viva!City: The (Mother's) Day of the Pigs!
Heather Goes Undercover for Pigs!

Book Now for The Incredible Veggie Show!
Promote Viva! with Your Emails!
Pure Earth Easter

Passionate About Wanting to Make a Difference?

Local Events
Your Viva!City




The (Mother's) Day of the Pigs!



A huge thank you to everyone who helped make our recent National Day of Action
Against Marks & Spencer's use of the farrowing crate such a roaring success! On
Saturday March 17 - the day before Mother's Day - nearly 200 stores had peaceful
protests outside and over a thousand people took part in the day. Tens of
thousands of leaflets were given away to a shocked public, who couldn't believe
that this supposedly ethical store forced 70 per cent of their sows into crates
so small they could never turn around. Many pledged to join the fight to free
Britain's pigs - and we had a fair few go veggie on the spot! Read more about
the day and why we called the Day of Action here
<http://www.viva.org.uk/campaigns/pigs/msdoa.html> .



It is essential that we keep the pressure on. Please help us do this.



Complain to M&S!



Go into your local store and complain.

Phone Customer Services on: 0845 302 1234

Write to: Stuart Rose, CEO, Marks & Spencer, Waterside House, 35 North Wharf Rd,
London W2 1NW

Email: retailcustomer.services@...

Visit: www.viva.org.uk/campaigns/pigs/msdoa.html and use our 1-click campaigner
e-card (it couldn't be easier!).



Plus, we still have some leaflets left and they are ideal for door-dropping. If
you would like us to send you some please email your name and address to
oriel@....



M&S tried to muddy the waters by issuing a very weak statement trying to defend
the fact that 70 per cent of their sows were still in cages. You can read our
response to that here <http://www.viva.org.uk/campaigns/pigs/msreponse.html> .




Heather Goes Undercover for Pigs!



The Day of Action followed the launch of the anti-farrowing crate campaign in
London, on Thursday March 15, by Heather Mills - who we asked to come undercover
with Viva! to expose pig cruelty (you can view the disturbing film she took with
Viva!'s director, Juliet Gellatley, here: www.viva.org.uk/heathervideo). Please
forward the link to this film to all your friends!



To a blaze of press cameras, Heather handed a giant Mother's Day to Bristol
Labour MP Kerry McCarthy, asking the government to ban the farrowing crate.
Kerry agreed to pass the card to Tony Blair and we are meeting with her later
this month to talk about her bringing up this important welfare issue in
parliament.



Next, Heather joined Viva! outside M&S' flagship London store, where she handed
in another huge Mother's Day card (saying, 'This is not just cruelty - this is
M&S cruelty') to the store manager. She also wore a body-worn TV screen showing
undercover footage she had taken of the farrowing crate. Not only that, but all
of the money Heather raises on the US TV show, Dancing With the Stars, she is
giving to Viva! to help us fund our life-saving campaigns (read more about that
here <http://www.viva.org.uk/mediareleases/pr2007/07-05mills.htm> )!



Media exposure has been incredible and truly international! Our undercover pig
footage was shown on GMTV (twice), BBC News, BBC SE News, BBC Live 24, Channel
Five News, Sky News, ITN News (as well as on all the major channels in the
States!). The campaign was the feature story of the Daily Mail on March 15.



We have lifted the lid off British pig farming and now millions of people are
better informed about the cruelty inherent in this industry. We have been
flooded with requests by people asking for help to go veggie! Read more about
why we launched the campaign here
<http://www.viva.org.uk/campaigns/pigs/msdoa.html> .



As ever, Viva! never rests on its laurels. Watch this space for news on our
future plans to help British pigs!





Book Now for The Incredible Veggie Show!

Europe's Largest Ever Veggie Event Comes to London This June



The first of Viva!'s national veggie events, in November 2005, was such an
unqualified success we knew it deserved a sequel - and this year comes a show
bigger, bolder and fruitier than ever before!



The Incredible Veggie Show is returning to London. It will be held at the
Lawrence Hall and Conference Centre, Royal Horticultural Halls on Saturday 30
June 2007, from 10am-5.30pm.



Browse the 100+ stalls selling everything from toiletries to tofu, shoes to
shampoo, confectionery to clothing! Taste the huge variety of free food samples!
Watch cookery demos by veggie culinary queen Rose Elliot and Heather Mills!
Listen to top health experts and leaders in their field, including Michael
Greger, Michael Mansfield and Viva!'s founder and director Juliet Gellatley! And
so, so much more! All this for just £3 (under 16s free).


Tickets will go like hot cakes, so get in there quick! To find out more about
the show and to book your tickets, go here
<http://www.viva.org.uk/roadshows06/london.html> .





Promote Viva! With Your Emails!



A great way to help promote the life saving work that Viva!, and our local
groups, do is simply to add one of our snazzy web banners to the bottom of your
emails or your web page. Click here <http://www.viva.org.uk/banners.html> to
find out how.





Earth Pure Easter



Why not break from the seasonal tradition of chocolate bunnies (I realise this
may seem drastic!) to indulge another sense, instead: smell! To be honest,
these treats will delight just about everything, bar your sweet tooth. Earth
Pure is a small, vegan company dedicated to animals and the environment. Their
divine gift boxes will keep you in a pampered lather - and you'll have trouble
removing your nose from the aura of the pure rose, geranium and lavender
ingredients. Mind you, none of these products provides you with any unnecessary
colours, preservatives or chemical additives. So, go on - soak it up!



Small Gift Box: Three items, £10. Contains: Geranium & Lavender Soap, small soap
bar decorated with rosebuds and a 30ml jar of Luxurious Rose Moisturising Cream
with Hemp Oil.



Large Gift Box: Four items, £15. Contains: Geranium & Lavender Soap, Luxury
Shampoo Bar (for hair and body), small soap bar decorated with rosebuds and a
30ml jar of Luxurious Rose Moisturising Cream with Hemp Oil.



To order, simply phone Viva! on 0117 944 1000





Passionate About Wanting to Make a Difference?

TV Documentary Looking for Families



A TV documentary is looking for parents who are enthusiastic and determined
about a cause which they are passionately fighting for through campaigns,
petitions and activist groups.



Have you set up an activist group? Are you member of an activist group? Do you
get your children, friends, family and community involved in fighting for a
cause? A documentary is seeking families who can show what it means to be an
activist, what is involved in being an activist, and most importantly can
educate other families and viewers about why it is important to fight for a
cause. A great way to publicise veggie living!



Filming takes 7-10 days where they follow your activities. Selected families
will get £2000. If you would like more information or can recommend families
where activism is at the heart of their family dynamics then please contact Rima
on 0207 013 4506 or email rima.rouf@.... Deadline for entries is 27
March 2007.







Get Involved: Local Events



Incredible Veggie Roadshow comes to Reading!



Viva!'s Incredible Veggie Roadshow <http://www.viva.org.uk/reading> will be
rolling into Reading on Saturday 21 April 2007.



Only £1 entry for adults (under 10s free). A brilliant family day out, there
will be cookery demonstrations, talks, veggie stalls, competitions, cruelty-free
fashion, beauty products, vegan food products, books, information and campaign
news. And free nutritional advice will be available all day.



If you can help on the day we'd love to here from you. Contact Angie on 0117 944
1000 or email her here <mailto:angie@...> .





The Veggie Living, Health & Slimming Show, Bristol

Viva!'s sister charity, the Vegetarian & Vegan Foundation (VVF) will hold its
second Veggie Living, Health & Slimming Show in Bristol on Saturday 28 April.
There will be a range of exciting talks and cookery demonstrations on offer as
well as free food tastings, makeovers and a fashion show. Extra volunteers are
still highly sought after! For further info, email <mailto:amanda@...>
or call 0117 9705190. For full event details click here <http://www.vvf.org.uk/>
.


V-Plan Diet Tour Coming to Shrewsbury

VVF nutritionist and author of the V-Plan Diet, Amanda Woodvine, will be in
newly-opened Shrewsbury health food store, Healing Touch, on Saturday 31 March
(11am to 3pm). As well as cooking up tasty treats from the V-Plan Diet, she'll
be on hand to answer any niggling nutritional questions you might have. Join the
VVF team for free food tastings, free cookery tips and free health and slimming
advice.

The V-Plan Diet is now on sale in Healing Touch (Unit 25, Charles Darwin Centre,
Shrewsbury) for just £2. Alternatively, order a copy from the Vegetarian Shop
<http://www.vvf.org.uk/shop> .



Leamington Spa Veggies and Vegans invite you to ...

Their second veggie free food fayre, in conjunction with the Veggie Table Café,
at Bath Place Community Venture CV31 3AQ from 11am-3pm on Saturday 31 March.
Anne Grainger from Viva! will be showing a film about vegetarianism and talking
about how healthy a veggie diet can be at 12 noon. For further details contact
Aileen: leamingtonveggies@...



Help wanted: Veggies and Vegan help wanted for a "go veggie" info stall in the
Hailsham/Eastbourne area. If you are interested in helping to run an information
stall at a convenient time please contact rebecca@...



Your Viva!City



This email alert reaches thousands of people but we'd like your help to make it
even better. At the moment we have just one list of addresses which means that
we have to send the same email to everyone. From time to time we'd like to let
people know about things happening in their area or get in contact with our
younger supporters but we don't want to fill everyone else's mailboxes with
information that isn't relevant to them. What we'd like to do is compile email
lists separated into different regions so that if we do have something we'd like
to tell people in Scotland or Yorkshire about, we can send them the information
without bothering anyone else.



The simplest way for us to identify which area you live in is to know your
postcode and so we'd be grateful if you could take a minute to fill in our
online questionnaire <http://www.timetogoveggie.com/emailconfirm01.php> . We'd
also really like to know your age if you're under 18 - you can fill in your date
of birth on the form. You won't receive any postal mailings (unless you want
them and fill in your other details) and the information will be used only to
sort your email addresses. You don't even have to give us your name if you don't
want to.



As ever, if you would like any more information about any of our campaigns,
check out our website www.viva.org.uk <http://www.viva.org.uk/> or get in touch
with us directly - contact details at the top of this email. Please don't click
"reply", however - your email won't be seen at that address.



Thanks again for all your support.





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