Seth Godin is one of my favourite writers. He is a marketer, which should make him the Antichrist, but Seth's writing on his blog is always, always full of interesting ideas, not particularly about shifting product, but about what it is that makes people buy stuff. His writing style is a masterpiece of brevity too, very short and simple - clearly a lot of editing goes on in his brain before he publishes.

Godin has published several best selling books (the last one was All Marketers Are Liars) and today he published a brilliant 19 point list of advice for authors. That's advice as in getting people to read your book, not advice on how to write it.

There's also Godin's free ebook The Bootstrapper's Bible - about marketing with no budget. You can get it on Free-New-Books.com

Being concerned about getting your book published is redundant (you can do it yourself if no one will take you on). Getting your book read is the issue - even if you are published by a major publisher, there is no guarantee they will do anything to promote it. So authors have to be ready to do it themselves. Godin's list is a brilliant crib sheet of where to start.

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Posted by Chris to splinters: books, authors, literature, travel, politics at 8/03/2006 11:26:56 AM