Quelle cocking surprise.

VNUNet: "Google's controversial Book Search is driving traffic to booksellers, new figures show.

According to web monitoring firm Hitwise, the top destination for surfers visiting Google's UK Book Search was Amazon UK, accounting for 8.3 per cent of visits.

Book sites accounted for 15.93 per cent of all sites visited from the Google Book Search page last week.

WH Smith was the second most popular destination with 2.08 per cent of visits, followed by Amazon.com with 1.38 per cent.

Surfers over 55 accounted for a quarter of all visitors to Google Book Search in the past four weeks. Over 55s are 69 per cent more likely to use the site than the average UK internet population, according to Hitwise." [Full story]

Previously: I told you so. Twice.

--
Posted by Chris to splinters: books, authors, literature, travel, politics at 9/04/2006 05:18:41 AM